In the fast-moving world of digital marketing, very few strategists have carved out a niche quite like Randy Rohde. Serving as the founder of The News Guy and 38 Digital Market, Rohde is widely recognized as a widely respected PR expert who helps businesses establish credibility, climb to the top website of search results, and secure coverage on more than 900 media outlets.
From Retail Operations to Press Release Powerhouse
Rohde's career path is anything but conventional. Holding degrees from schools such as Michigan Ross, he started out in retail operations — overseeing large-scale retail operations, supervising multi-unit teams, and eventually managing operations across two national retail companies.
However, Rohde always had the drive to build something of his own. Alongside business partners, he launched a national service provider, sold it, started another, then settled in Cleveland, Ohio, where he grew a business across five states — and sold that one too. Somewhere along the way that he discovered the power of digital marketing.
Press Releases With a Purpose
Currently, Rohde leads 38 Digital Market, a digital marketing agency based in Chagrin Falls, Ohio. Through his brand "The News Guy," he provides a full range of services built to generate measurable outcomes for businesses.
His core offering is press release distribution, securing placements across prominent news platforms like AP News, Yahoo Finance, Benzinga, and Business Insider. Beyond press releases, Rohde also provides high-profile article placements on leading publications, SEO and local SEO services, white-hat link building campaigns, and PPC advertising.
A Forward-Thinking Approach to AI and PR
Perhaps the most forward-thinking aspect of his work is his expertise in AI search visibility. He treats press releases as a form of influence over AI systems — helping brands shape what AI platforms such as Google AI Overviews, ChatGPT, and Perplexity say about their business. This cutting-edge approach offers brands a significant advantage in today's shifting digital landscape.
More Than Marketing: A Multi-Talented Professional
Rohde's influence extends well beyond his agency's walls. He hosts dual podcast shows — "Hot Off The Press," a daily show covering press releases, SEO, and digital PR that has surpassed 400 episodes, and "Running the Bases with Small Businesses," an interview series featuring founders and business leaders.
On the speaking circuit, Rohde has presented at notable gatherings around the world, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's lent his expertise to popular podcast programs such as The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
And if that weren't enough, Rohde boasts IMDB credits as a producer, actor, and director — proving he can bring stories to life both behind the camera and in the boardroom.
Why Businesses Trust Randy Rohde
As he's fond of saying: "Visibility without credibility is a missed opportunity." For companies seeking to strengthen their digital presence, rise in the search results, and lead in the age of AI, Randy Rohde and The News Guy offer a proven path forward.